Category: Style

Thebe Magugu Studies African Culture

Thebe Magugu Studies African Culture

Recently shortlisted as one of the 2019 LVMH Prize Top 8 Finalists, Thebe Magugu showcased at South African Fashion Week (SAFW) on Wednesday, 3 April 2019. The showcase was part of his continued collaboration with Woolworths under the StyleBySA capsule collection. Consistent not just with his craft, the 26-year-old continues with the theme of naming…

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Wanda Lephoto merges global nuances with distinctively African culture

Wanda Lephoto merges global nuances with distinctively African culture

In 2017, the Museum of Modern Art held a fashion exhibition titled “Items: Is Fashion Modern?”. Of the 111 items on display, one of them was a design by Wanda Lephoto, a ready-to-wear brand inspired by the exploration of modern subcultures with traditional symbolism and experiences. Started by members of the multi-disciplinary collective The Sartists, Wanda…

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Thebe Magugu explores Gender Studies

Thebe Magugu explores Gender Studies

Naming each collection after university modules, Thebe Magugu uses garments as a storytelling device while offering social commentary. Thebe consistently looks to history and the present while being forward thinking in his approach. The designer’s previous collection, Home Economics AW18, addresses misogyny and the expectations placed on women. The collection was made for a woman…

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MINI SA partners with SAFW for Scouting Menswear competition

MINI SA partners with SAFW for Scouting Menswear competition

MINI South Africa and South African Fashion Week (SAFW) are joining forces to bring the fashion talent search platform, MINI Scouting Menswear in association with GQ Magazine. Previously known as SAFW Scouting Menswear, the competition is now in its fifth year and runs in conjunction with the Spring/Summer 2018 collections. MINI Scouting Menswear is open to…

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Green Cross presents a modern take on the classic Moccasin

Green Cross presents a modern take on the classic Moccasin

It’s exciting times for South African brand Green Cross, which is undergoing a complete transformation – adding lux materials and contemporary urban style to the brand’s tradition of uncompromising comfort. Striding into Spring, Green Cross presents a modern take on the classic Moccasin. Made from premium full grain leather, the shoes have been magnificently crated…

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Wonderverse (e) | An Experimental Fashion Film

Wonderverse (e) | An Experimental Fashion Film

Wonderverse (e) is a photo-series (in the form of a fashion editorial) and an experimental fashion film. The whole project is based on a conceptual fashion brand called DCCCLXIV, pronounced ‘Dyslexia’. It is also a Roman numeral for 86400 seconds. The series is fueled by the wonder and possibilities of the universe, a unique space where…

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RHTC | The business of selling culture

RHTC | The business of selling culture

Mpumelelo “Frypan” Mfula is a social entrepreneur best known for curating and selling streetwear and youth culture. Through his online store, RHTC which was founded in 2012, the 27-year-old markets and distributes local streetwear brands. He also started The Playground, which creates “mobile, multi-functional premium but affordable” furniture. We spoke to Frypan about moving from an online store…

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Frill Matters | Matte Nolim SS18

Frill Matters | Matte Nolim SS18

Matte Nolim’s Frill Matters lookbook offers a hint of dreamy escapism and juxtaposes their feminine collection with lush greenery of a secret garden located in Cape Town. From high-waisted pants with contrasting stitches and side seams to tops with large sleeves and carefully crafted frills, in pink, red, and black, this collection has a lot to…

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Gavin Rajah’s Floral Inspired SS17 Collection

Gavin Rajah’s Floral Inspired SS17 Collection

Esteemed designer Gavin Rajah, opened Mercedez-Benz Fashion Week Johannesburg (#MBFWJ17) with a dreamy production: roses, smoke mimicking mist, and low hanging floral chandeliers covering the length of the runway. The standout aspect of the make-up was the dramatic blush reminiscent of Rei Kawakubo/Comme des Garçons showcases. It started off on a romantic and sophisticated note with flowy…

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Thula Sindi strikes a balance between trendy and classy

Thula Sindi strikes a balance between trendy and classy

Thula Sindi’s Spring/Summer 2017 showcase at Mercedes Benz Fashion Week Joburg is a lesson in how to strike a balance between trendy and classy when making a commercial ready-to-wear collection. With subtle structural elements and great variety of fabric choices – textured and mirrored leather, lightweight knitwear, chiffon, and silk – the ensembles oozed ‘chic…

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